Descriptions
About Coinbase
Coinbase is one of the world’s leading cryptocurrency platforms, enabling users to buy, sell, and manage digital assets securely and at scale.
Project Overview
We are looking for a TikTok marketing expert to grow our TikTok presence organically and manage paid TikTok ad campaigns. This is a performance-focused, one-time project aimed at improving reach, engagement, and brand visibility.
Scope of Work
- Develop TikTok organic growth strategy
- Create viral content ideas and campaign structure
- Optimize TikTok profile for engagement and conversions
- Manage or plan TikTok Ads campaigns
- Analyze performance metrics and suggest improvements
- Identify trends and adapt content strategy accordingly
Requirements
- Strong experience with TikTok growth strategies
- Knowledge of TikTok Ads Manager
- Understanding of viral content formats and algorithms
- Experience in crypto, fintech, or SaaS marketing is a plus
- Data-driven mindset and performance optimization skills
Deliverables
- TikTok growth strategy document
- Organic content plan (30 days)
- TikTok ads campaign structure
- Optimization recommendations report
Skills
Frequently Asked Questions
Is this a one-time project or ongoing role?
This is a one-time fixed-price project focused on building a TikTok growth and ads strategy. Ongoing collaboration may be considered based on results.
Do I need to create TikTok videos as well?
You are expected to create the strategy, content plan, and ad structure. Actual video production may be handled separately unless specified.
Is experience in crypto required?
It is not mandatory, but experience in crypto, fintech, or high-growth SaaS industries is a strong advantage.
What tools or platforms should I be familiar with?
TikTok Ads Manager is essential. Experience with analytics tools and social media scheduling platforms is also beneficial.
